1+ week, 2+ day ago   (427+ words) John Lewis launches “Gift List” with Louis Theroux, blending celebrity gifting stories with commerce and in-store production to reach younger shoppers. John Lewis is betting that gifting stories, not just gifting aisles, can be a reason people keep coming back....

1+ week, 2+ day ago   (741+ words) Parents are using AI to compare prices and find deals, forcing retailers to rethink how value is expressed across product data, offers and search. Back-to-school retail marketers are confronting a shopper who is both cautious and digitally resourceful. AI tools…...

3+ week, 1+ day ago   (629+ words) Meta's Pocket turns text prompts into shareable mini-games, testing whether vibe coding can become a lightweight social content format. Meta is bringing Pocket, an experimental app that turns text prompts into small playable games, to users across the United States....

3+ week, 5+ day ago   (737+ words) Locus finds 45% of US consumers use AI to shop. Brand discovery and basket variance are reshaping forecasting, inventory placement, and returns. Locus says its Q2 2026 US consumer survey found that 45% of consumers now use generative AI tools as a primary or…...

4+ week, 1+ day ago   (713+ words) Crocs unveils Niles, a silent croc character built for microseries and experiences, extending TikTok Shop storytelling into long-term brand IP. If you’ve been watching brand social lately, you’ve probably noticed how mascots are back, but not in the old “stands…...