1+ week, 2+ day ago   (427+ words) John Lewis launches “Gift List” with Louis Theroux, blending celebrity gifting stories with commerce and in-store production to reach younger shoppers. John Lewis is betting that gifting stories, not just gifting aisles, can be a reason people keep coming back....

1+ week, 2+ day ago   (741+ words) Parents are using AI to compare prices and find deals, forcing retailers to rethink how value is expressed across product data, offers and search. Back-to-school retail marketers are confronting a shopper who is both cautious and digitally resourceful. AI tools…...

3+ week, 2+ day ago   (652+ words) CASETiFY’s G-DRAGON collection uses modular add-ons, bundles, and in-store experiences to turn personalisation into a repeatable buying habit. Personalisation is having a real pop culture era again, the kind where fans do not just buy a product, they build a…...

3+ week, 5+ day ago   (706+ words) JCPenney uses a wellness-themed parody and a “retail regret” trade-in to position value as trust, not just price, for trade-down shoppers. When money is tight, “finding a deal” stops feeling like a fun little win and starts feeling like a…...

3+ week, 5+ day ago   (584+ words) ScrollSignal data suggests men report higher social commerce spend and top-end baskets. What it signals about measurement and targeting choices. ScrollSignal shared new consumer research that challenges a common assumption in social commerce: men reported higher spend than women over…...