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Open the Magazine

openthemagazine.com @Openthemag
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Open presents the best of narrative journalism in India: cutting edge writing on politics, economy, society, culture, books, art, cinema, and sports.

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openthemagazine.com > business > from-school-shoes-at-weddings-to-1-lakh-mithai-boxes-how-gaurav-chauhan-built-luxury-brand-gur-chini

From School Shoes to ₹1 Lakh Mithai Boxes: How Gaurav Chauhan Built Luxury Brand Gur Chini

2+ week, 6+ day ago   (1734+ words) The shoes cost ₹65,000. Gaurav Chauhan paid, carried the Louis Vuitton bag out of the store and spent the next three nights wondering whether he had destroyed his life. This was 2016. Chauhan had begun earning well through luxury weddings, but his…...