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News
Apple gears up for September iPhone launch with retail employee lottery
4+ hour, 1+ min ago (303+ words) By Mark Gurman, Bloomberg With Apple Inc. gearing up for its biggest product launch of the year, the company is opening a lottery for US retail employees who want to help staff the in-person unveiling. The lottery allows retail employees…...
Apple hikes Mac, iPad prices on memory shortage; shares fall
1+ mon, 1+ week ago (811+ words) By Mark Gurman, Bloomberg Apple Inc. took the extreme measure of raising prices of all Macs, iPads, home devices and the Vision Pro on Thursday, seeking to offset cost hikes caused by an unprecedented shortage of memory chips and storage....
Americans love their iPhones (though sometimes they wish they could live without them) – The Mercury News
2+ mon, 3+ week ago (39+ words) It sometimes seems like a talisman so magical that we can’t fathom living without all the pleasures that it bestows. At other times, the iPhone seems like a drug-dealing pusher preying on our weaknesses and worst impulses....
Americans love their iPhones (though sometimes they wish they could live without them)
2+ mon, 3+ week ago (299+ words) By MICHAEL LIEDTKE, Associated Press SAN FRANCISCO — The American obsession with the iPhone is complicated, as most love-hate relationships are. Oh — and, every once in a while, we can even make or answer a phone call. At other times, the…...
Apple plans to open up Siri to rival AI assistants in iOS 27 update
4+ mon, 1+ week ago (785+ words) By Mark Gurman, Bloomberg Apple Inc. plans to open Siri to outside artificial intelligence assistants, a major move aimed at bolstering the iPhone as an AI platform. The company is preparing to make the change as part of a Siri…...
The hottest Apple product right now isn’t what you think
3+ mon, 3+ week ago (1020+ words) Matt Shumer’s home computer setup is a little weirder than most. He and his roommate each have a mini Apple computer in the kitchen, both devices silently toiling away in the background. All Shumer has to do is give the…...
Apple’s foldable iPhone remains on track for September debut
3+ mon, 4+ week ago (596+ words) By Mark Gurman, Bloomberg Apple Inc.’s first foldable phone is on track to arrive during the company’s normal iPhone launch period later this year, people with knowledge of the matter said, rebutting concerns about major manufacturing snags. The company…...
A farmer’s letter revealed what Apple would become: Inside a reporter’s first look at the company
4+ mon, 4+ day ago (528+ words) In the spring of 1977, Pete Carey walked into Apple’s new office expecting to see the future. Instead, he saw filing cabinets. “There were filing cabinets everywhere,” recalled Carey, a Pulitzer Prize-winning reporter for The Mercury News who was there to…...
Apple’s biggest product in its 50-year history surprised the engineers who designed it
4+ mon, 4+ day ago (851+ words) Apple had never built anything so complex. But it was at a crossroads. “We were like, people are only going to carry one device. They’re going to have a cell phone with music, or they’re going to have an Apple…...
50 years of Apple: Five moments that changed how we live
4+ mon, 4+ day ago (803+ words) For the past 50 years, Apple has been changing the world. In a way, Apple created its own world — one of design-forward computers and accessories that anyone could use and just about everyone wanted to have — and invited us to live…...